Rashida Musa is an entrepreneur, AI strategist, and bridge-builder driving transformative connections across continents and cultures.
Grounded in International Business and self-taught as a full-stack software developer. She founded Shida Sells in 2017, an e-commerce consultancy that leverages AI predictive analytics to sharpen product strategy for Amazon sellers.
Her entrepreneurial journey took her to Brazil, where she helped develop digital nomadic hubs and founded the Beyond the Waves Initiative, a platform fostering cultural and economic exchange between the African diaspora and Brazil. It was work rooted in the belief that technology and human connection belong together.
Rashida has been championing AI adoption across Africa since 2022, earning her the affectionate title of Hajia AI in Ghana. She leads rAIma Integration Technologies, one of Africa’s premier AI integration firm, working across government, NGOs, law firms, and telecoms to drive meaningful adoption and build organizational readiness at scale, through deeply localized solutions.
At the intersection of innovation and impact, Rashida is actively shaping Africa’s place in the global tech ecosystem, empowering communities, upskilling professionals, and inspiring the next generation to harness AI’s transformative potential.
Her focus is simple: equip communities, upskill professionals, and ensure Africa has a strong voice in the future of technology.