Ato Micah, CEO of Maverick Research, has been named one of the leading figures in the 2024 Insight250 class. This prestigious recognition highlights Micah’s pioneering work in the field of retail measurement and his unwavering advocacy for the integrity of the West African FMCG market.
As the only indigenous traditional retail audit agency in West Africa, Maverick Research has been instrumental in providing accurate and reliable data to FMCG companies operating in the region – covering 15,000 consumer SKUs monthly in Cameroon, Ghana and Cote D’Ivoire. Under Micah’s leadership, the company has played a pivotal role in advocating the negative impact of grey and unregulated goods on the viability of local markets.
